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Introducing Civil Branding
The Civil Branding blog
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| Building a better society through brands | |||||||||||||||||
| We are dedicating this newsletter
to the launch of Civil Branding: an effort to use brands for positive
social influence and brand difference. We believe that brands can
and should use their considerable psychological influence to engender
a more civil society. Creating progressive social meaning through
brands is a mission we are passionate about, in fact, it is our company
mission here at Brandinstinct. Furthermore, creating social meaning with the primary message of the brand makes a lot of sense for helping marketers to attract increasingly scarce customer attention and go beyond CSR efforts. We think more brand marketers should be plotting a course towards responsible management of the specific messages brands promote to society. Civil Branding is our answer to this need. A new paper, written by Aaron Shields, provides
a framework for Civil Branding thinking, outlines a technique for
introducing social parameters to brand narratives and makes the
case for value-creation in this process. |
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| An online space for Civil Branding | |||||||||||||||||
We've recently set up a new blog on civilbranding.com, where we hope to create a space for debate. Bringing together short topical articles, this blog presents the emerging heroes of Civil Branding and aims to map the changing landscape of brands' social behaviour. |
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| Get involved | |||||||||||||||||
| We hope you find the concept of Civil Branding
as important and exciting as we do. We’re looking to extend
this debate to as many people as possible. Here are some ways you
could get involved: Write
a post for the blog. Commenting about Civil Branding and
good practice in promoting civilising messages to society. |
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| Fun & frivolity | |||||||||||||||||
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